Our clients come to us with a variety of business challenges - from launching a brand new place that is still to be built, or re-launching somewhere that already exists, to translating a new or existing brand into a physical space and experience.
The scope of work is tailored to a client's specific needs, but can usually be grouped within three broadly sequential stages which are managed in an integrated way to ensure consistent direction throughout the whole process.
The thinking stage - investigation, analysis, insights, brainstorms, strategy - to develop the blueprint for the solution to your needs.
Locational surveys - culture, competition, context
Product & experience evaluation/innovation
Market positioning & brand definition development
'Selling story' creation
Customer experience design
The inventing stage - when ideas are brought to life, and core elements created.
Brand identity development/interpretation
The implementing stage - crafting both the marketing plan and its component parts; managing across all initiatives
Marketing communications strategy
Design & production of:
Digital (virtual, apps, web, social, direct), Environments, Experience,