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Our clients come to us with a variety of business challenges - from launching a brand new place that is still to be built, or re-launching somewhere that already exists, to translating a new or existing brand into a physical space and experience.

The scope of work is tailored to a client's specific needs, but can usually be grouped within three broadly sequential stages which are managed in an integrated way to ensure consistent direction throughout the whole process.

Foundation
The thinking stage - investigation, analysis, insights, brainstorms, strategy - to develop the blueprint for the solution to your needs.

Activities:
Locational surveys - culture, competition, context
Customer research
Product & experience evaluation/innovation
Placemaking consultancy
Market positioning & brand definition development
'Selling story' creation
Customer experience design

 

 


 

Expression
The inventing stage - when ideas are brought to life, and core elements created.

Activities:
Naming
Brand identity development/interpretation
Core messaging
Imagery creation
Placemaking implementation


Promotion
The implementing stage - crafting both the marketing plan and its component parts; managing across all initiatives

Activities:
Marketing communications strategy
Design & production of:
Print, Film,
Digital (virtual, apps, web, social, direct), Environments, Experience,
Meanwhile Marketing,
Content Marketing