Du ParcExpressing exclusivity

Published 16th August 2012Shares

Situated in the UNESCO protected vineyards of the Lavaux overlooking the shores of Lake Geneva, the Du Parc Kempinski Private Residences will be set in a ‘Belle Epoque’ landmark building. Dominating the surrounding hillside and parkland, the former hotel is being converted, through careful restoration and renovation, into 24 luxurious apartments complete with service units, spa, indoor and outdoor swimming pools, a full range of leisure activities and equipment with 5-star hotel service.

The scheme will comprise the best in terms of integrated technology in the ultimate private and secure setting and will offer a standard of living never before seen in Switzerland. Totality was instructed to provide digital communications and advertising.

Totality needed to create a distinctive yet informative website, in keeping with the prestigious nature of the project and appealing to the very high net worth individuals who may consider purchase.
Additionally, a digital advertising campaign was initiated, also combining an elegant yet compelling image and message to encourage response.