New luxury brand unveiled at MIPIM 2013

Published 11 June 2013Shares

Totality has created the new name and identity for a new luxury 5* star beachfront resort in Budva, Montenegro. Launched to coincide with this year's MIPIM conference, the €180m development will comprise a globally branded hotel and apartments all with sea views. The Safiro name is deliberately designed to evoke the sapphire blue colour of the pristine Adriatic, and to appeal to a multi-country audience, needing to be understood in most European languages including Russian, Italian and English.