Circus Liverpool Identity
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Where Liverpool Gets TogetherA new place brand


Totality are delighted reveal a new place brand for Augur’s new retail and leisure led mixed-used scheme in central Liverpool, which was launched at Revo Liverpool 2017. Totality created a name, strapline and visual identity for the regeneration, which encompasses the Grade II listed Lewis’s Building, and a further 5 acre site to be developed to deliver a new destination for the people of Liverpool.

Sitting alongside the Knowledge Quarter area of Liverpool which is home to the city’s creative and dynamic industries and a large student population, as well as the eclectic mix of leisure and retail offerings in Bold Street, Circus will add further vibrancy in keeping with the area’s reputation as a place of innovation and creativity.

The plans for Circus have received coverage in The Liverpool Echo, Estates Gazette, BBC News, Place North West, CoStar, BBC Radio Merseyside and were well received at Revo, the gathering of retail property and placemaking community.